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Our client is one of the fastest growing and most successful market leaders in the financial services industry. Through their exclusive carrier relationships they develop, market, and administer innovative annuity products and long-term care insurance that they distribute through a nationwide network of independent financial professionals. They are currently seeking a Director of Communications and Product Promotions. This individual will develop a communication plan to support corporate strategic objectives. Directs the communications team's efforts on specific projects that include newsletters, marketing materials development, email campaigns, and direct mail. In coordination with the Chief Marketing Officer determines strategies and tactics that support business objectives. Develops, directs, and implements senior level product promotion that is integrated into the marketing and corporate communications programs that include product launch, advertising, press relations, web communications, and collateral creation. Responsibilities will also include product positioning, competitive analysis, market segmentation, product promotion, marketing ideas creation, and corporate message delivery. Identifies tools and marketing campaigns for the success of the products. Establishes objectives for budgets, timing, measurable results, and develops mechanisms for tracking and reporting performance against these program objectives. Directs the production, design and schedule of marketing materials. Manages projects assigned to the Communications Team to ensure timely deliverables while maintaining high quality output and quick turnaround. Ability to adapt to rapidly changing situations and conditions. Qualified candidates will have ten or more years experience leading corporate communications, preferably in diverse industries. Hands-on expertise in editing, writing, publication/project/print management, concept and design review, overseeing video and photography, planning, budgeting, and team coaching. BA in Communications, English, or journalism preferred. Please contact Chris Winterboer for immediate confidential consideration and additional details. If you would like to submit your resume for this job, please click HERE and attach your resume as a Microsoft Word document.
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