Scot Dickerson
Scot Dickerson

What Do Customers and Employees Want?

We all know that the traditional “9 to 5” day came about during the industrial revolution and as we know has become a topic of ongoing discussion as the flaws in such an employment model have been explored and discussed.

Throughout the years, employees’ desires and demands have evolved. Employers are constantly considering a wide range of trendy tips for keeping different generations of workers happy. But when it comes to attracting and retaining top talent, employers need to only look to what employees really want from an employer.

The other day while consulting with a small business about their customer service model it struck me that whether it be external customers of an organization or the employees of an organization, there are simply similarities in desires, wishes and wants. It all comes down to what makes people tick. 


So what do your customers want?

  1. Warm and friendly responses.
  2. They want to feel important.
  3. They want to be listened to.
  4. Flexibility – Customers hate to hear the word “No” or “it can’t be done.”

What do employees want?

  1. Employees want to feel that their employers respect them and will provide them with what they need to be successful in both their professional and personal lives.
  2. Permanent Flexibility. The strict nine-to-five workday is outdated. No matter the industry, flexibility is incredibly important to employees and job seekers across the nation.
  3. Commitment to health and well-being.
  4. Working with a purpose.

This may all sound like common sense but think about these factors.  So many similarities. Often we overthink things that are simply common traits among must if not all of us.

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