Google Your Insurance Producers: Advertising and SEO 101

Posted by Mary Newgard on Apr 6, 2017 1:30:00 PM

Any insurance agent can hang their own shingle, but the idea that we’re better together drives salespeople to work for larger insurance agencies.  Historically, companies have recruited producers by touting resources like...

  • Market access
  • Creation of wealth
  • Service
  • Internal resources
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Topics: Hiring Process, Human Resources, Recruiting Strategy

Test Driving Insurance Candidates Before Perm Employment?

Posted by Scot Dickerson on Apr 5, 2017 8:02:00 AM

Test driving a contractor gives your company the chance to gauge a candidate’s true value within your organization.

In order to stay competitive, evaluating your company’s hiring decisions on a regular basis is critical for your organization’s success. Hiring contract employees can be a beneficial alternative to perm hires for many reasons.

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Topics: Hiring Process, Human Resources, Recruiting Strategy

How to Brand Your Organization to Attract Top Insurance Talent

Posted by Chris Winterboer on Apr 4, 2017 9:43:44 AM


Just as an insurance candidate needs to a brand themselves during a job search, it is equally important for an insurance organization to think strategically about their branding: 

The Image You Project: Old and Studgy or Up Close and Personal?

For those companies that think it doesn’t matter, the world is changing daily and will quickly pass you by if you’re not careful. Some companies spend a tremendous amount of time, energy, and money to create their unique brand in the public eye. Here are 4 steps to enhance your branding strategy.

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Topics: Hiring Process, Human Resources, Recruiting Strategy

Why Can’t I Find Good Insurance Producers?

Posted by Mary Newgard on Mar 21, 2017 8:24:54 AM

Get Healthy/Get Fit is the top New Year’s Resolution for 2017.  I suspect this is the case most years.  Before January 1st, researchers found a 315% increase online around the search term 'gym.'  An exercise routine is hard to keep up.  Many people start out vigorously and well intentioned.  Very few reach their goals.  We live in an instant gratification society: I want to lose weight. I want to eat that Girl Scout cookie.  I’ll just skip the gym today.  It’s not the goal but the fundamental flaw that derails the process. 

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Topics: Mergers & Acquisitions, Hiring Process, Human Resources, Recruiting Strategy

The Year of the Account Manager

Posted by Mary Newgard on Mar 14, 2017 4:15:03 PM

WHY NOW? WHY THIS YEAR? WHY ACCOUNT MANAGERS?   

A McKinsey & Company study from 2015 made a bold statement: 25% of all insurance professionals will retire by 2018. Not a prediction but based on hard data, when the report was published perpetuation was top of mind for every agency. Which was also when PropertyCasualty360 came out with a list of 7 Things the Insurance Industry Needs To Know About The Looming Talent Gap. 


Unfortunately, the sense of urgency didn’t stick. How do I know this? Because you can relate to one of these traps:


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Topics: Hiring Process, Recruiting Strategy